Real Estate Ads & PPC Services in Dubai, UAE That Bring Qualified Buyers
We run real estate Google Ads and Meta ads for Dubai brokerages and off-plan developers. We judge them by viewings, not form fills. Every campaign gets a landing page built for one project and ads that carry their permit. Leads go straight to your CRM and WhatsApp. Management starts at AED 1,199 a month.
- Google & Meta Ads
- English & Arabic Ads
- CRM-Tracked Leads
- Fixed Monthly Fees
Where Your Real Estate Ad Leads Land
A real estate lead is only worth what happens next. Aqarly is one of our portfolio projects, a real estate CRM for Dubai brokerages. It brings leads, pipeline, properties and deals into one workspace. So every campaign can be traced from click to closed deal.
- Lead capture and pipeline in one place
- Property and listing management
- Deal tracking by stage
- Performance reporting for managers
Our Real Estate Projects
CRMs, websites, apps and 3D work we have designed for the property market. Real estate ads work best with all of them in place. You need renders for the creative, a fast page to land on and a CRM that follows up.
Aqarly Real Estate CRM
A Real Estate CRM That Turns Leads Into Closed Deals
Estatly Realty CRM
A Real Estate CRM Concept For Faster Follow Ups
Solenne Estates
A Luxury Real Estate Website Built To Turn Browsers Into Buyers
Keyra Property Finder
A Property Finder App That Makes Home Hunting Feel Effortless
Monolith Visual
Architectural 3D Visualization That Sells Property Off Plan
All Our Real Estate Services
Websites, CRMs, apps, marketing and 3D for brokers, developers and property managers, with starting prices.
Google Ads or Meta Ads for Dubai Real Estate?
Use both, for different jobs. Google Ads catches people already searching for a Dubai community or project. Meta ads on Instagram and Facebook reach property investors who aren't searching yet. They respond to a launch, a payment plan or a 3D walkthrough. Here is how they compare:
| Compare | Google Ads | Meta Ads (Instagram & Facebook) |
|---|---|---|
| Buyer intent | High: they are searching right now | Lower: you reach them while they scroll |
| Best for | Community, project-name and "for sale" searches | Off-plan launches, payment plans and overseas investors |
| Lead volume | Lower | Higher |
| Lead quality | Usually higher | Needs qualifying questions on the form |
| Creative | Text ads matched to search terms | Renders and Reels from our real estate 3D animation team |
Real Estate Keywords for Google Ads in Dubai
We don't bid on "property Dubai" and hope. Our real estate Google Ads campaigns target search groups that signal a buyer. Negative keywords block job seekers, renters on a sales campaign and people checking prices out of curiosity.
| Keyword Group | Example Search | Intent | How We Bid |
|---|---|---|---|
| Project name | [project name] payment plan | Very high | Exact match, launch-week budget |
| Community + type | 3 bedroom villa Dubai Hills for sale | High | Phrase match, one ad group per community |
| Off-plan + plan | off plan apartments post handover payment plan | High | A separate off-plan campaign |
| Arabic | شقق للبيع في دبي | High, less competition | Arabic ads and an Arabic landing page |
| Investor research | best area to invest in Dubai property | Early | Low bids, guides from our real estate SEO team |
| Exclude | real estate jobs Dubai, agent salary | None | Negative keywords from day one |
Off-Plan Real Estate Ad Campaigns: Before, During and After Launch
Off-plan made up most of Dubai's residential sales in 2026, and every launch has a short window. We plan each off-plan ad campaign in three phases. No ad goes live before the project is registered and holds its RERA marketing permit.
Pre-Launch
Landing page, tracking and creatives ready; register-interest ads start the day the permit is issued.
Launch Week
Project-name search ads and Meta lead ads, with budget moved daily to what converts.
After the Event
Remarketing with new inventory, price updates and construction progress.
Instagram and Facebook Real Estate Ads That Pass Review
Real estate ads on Instagram get rejected or bring weak leads for a few common reasons. These are misleading claims, missing permit details or the wrong ad category. Targeting buyers abroad? Meta's Housing special ad category applies in some countries, including the US and Canada. It removes age, gender and postcode targeting.
Qualifying Questions
Budget, timeline, cash or mortgage and preferred unit, asked on the form.
Creative That Sells
Reels and carousels cut by our video editing team from your renders.
Permit on Every Ad
The Trakheesi permit number and QR code included before the ad goes out.
Smart Retargeting
Video viewers and form openers get a sharper second ad, run with our social media marketing team.
Real Estate Landing Pages: One per Project, Not Your Homepage
Sending real estate ad clicks to a homepage wastes them. Each campaign gets its own page with the payment plan, floor plans, a short form and a WhatsApp button. Our landing page design team builds it, and our conversion rate optimization specialists test it.
Message Match
The ad's promise repeated in the page headline.
Short Forms
Name, phone and two qualifying questions, nothing more.
Fast on Mobile
Built to the same speed standards as our real estate websites.
Speed to Lead: From Property Ad Click to WhatsApp Reply
The agent who replies first usually wins the buyer. Property leads go straight from the ad into your CRM and get an instant WhatsApp reply. Then they reach the right agent with the source attached. No more exporting spreadsheets from Meta every morning.
Instant Routing
Leads assigned by project, language or round robin in your real estate CRM.
Auto-Reply
A first message in English or Arabic from an AI chatbot, then an agent takes over.
Quality Feedback
Viewings and deals sent back to Google, so it bids for buyers, not form fillers.
Real Estate Cost per Lead vs. Cost per Qualified Lead
A cheap real estate lead that never answers the phone is expensive. We report the number that matters: your cost per qualified lead. That is a lead with a real budget and timeline who agreed to a call or viewing. In this example, the campaign with pricier leads wins:
| Example | Campaign A | Campaign B |
|---|---|---|
| Ad spend | AED 10,000 | AED 10,000 |
| Leads | 100 | 40 |
| Cost per lead | AED 100 | AED 250 |
| Qualified leads | 5 | 12 |
| Cost per qualified lead | AED 2,000 | AED 833 |
Illustrative numbers. Real costs depend on the project, the audience and how fast your team follows up.
Real Estate Advertising Rules to Check Before You Spend
Property ads in the UAE carry legal requirements, and breaking them can get ads removed and listings flagged. We check these before any real estate campaign goes live. We also flag anything that needs your RERA or legal team.
Trakheesi Permit
Every Dubai property ad needs a valid permit; Madhmoun applies in Abu Dhabi.
Off-Plan Registration
No ads before RERA registration, the marketing permit and an escrow account.
Advertiser Permit
Agents posting promotions from their own accounts may need the UAE advertiser permit.
Consent for Messages
WhatsApp and email marketing need a prior opt-in under UAE data protection law.
Should You Buy Real Estate Leads in Dubai?
We don't sell real estate lead lists, and we advise against buying them. Bought numbers rarely agreed to hear from you, which is a problem under UAE data protection rules. People who never asked about your project also rarely book viewings. Leads from your own campaigns cost more per name and usually convert far better.
Consent on Record
Your own forms record who agreed to be contacted, and when.
Fresh Interest
Leads arrive minutes after showing interest, not months later.
Your Data
Every lead and its history stay in your CRM, not a vendor's.
How a Real Estate Ads Campaign Runs
Most real estate ad campaigns go live within 1 to 2 weeks of sign-off. The first month is for learning what converts. After that, budget moves to the ads, audiences and projects that bring viewings.
- 1
Week 1
Audit and Plan
Account audit, keyword and audience plan, a permit and compliance check, and tracking for forms, calls and WhatsApp.
- 2
Week 2
Build and Launch
Ads in English and Arabic, the landing page connected and CRM routing tested with real enquiries.
- 3
Month 1
Learn
Weekly search term and budget checks. We cut anything that doesn't bring qualified leads.
- 4
Month 2 Onward
Scale
Budget moves to winning projects and audiences, and reports show cost per qualified lead.
Real Estate PPC Packages in Dubai
Three monthly plans, the same as our Google Ads management service, scoped here for brokers and developers. Ad spend is paid directly to Google and Meta.
Starter
For a brokerage starting with Google search ads
AED 1,199/month
- Google Ads management for up to AED 10,000 monthly spend
- Up to 2 search campaigns, such as one community and one project
- Keyword research and negative keywords
- Ad copy in English or Arabic
- Conversion tracking for forms, calls and WhatsApp
- Weekly search term and budget checks
- Monthly report and review call
Growth
For off-plan launches on Google and Instagram
AED 2,399/month
- Google and Meta ads for up to AED 30,000 monthly spend
- Search, Performance Max and Instagram and Facebook ads
- Remarketing on Google and Meta
- English and Arabic ads with A/B testing
- 4 image ad creatives a month
- Enhanced conversions and Meta Pixel tracking
- Conversion review of your landing pages
- Dedicated PPC manager on WhatsApp
Scale
For developers running several projects across the GCC
AED 4,399/month
- Multi-channel ads for up to AED 75,000 monthly spend
- Everything in the Growth plan
- TikTok, Snapchat or LinkedIn ads
- YouTube and Microsoft Ads
- Multi-country GCC targeting
- 8 image ads and 2 short videos a month
- CRM lead quality tracking fed back to Google
- 1 new PPC landing page every quarter
- Live dashboard and weekly strategy call
All prices are monthly and exclude 5% VAT. Ad spend is paid directly to the ad platforms and is not included.
Related Services for Real Estate Businesses
- Real Estate Digital Services
- Real Estate SEO Services
- Real Estate Website Development
- Real Estate App Development
- PPC Advertising in Dubai
- Social Media Marketing
- Landing Page Design
- Conversion Rate Optimization
- CRM Development for Real Estate
- AI Chatbots & Virtual Assistants
- Real Estate 3D Animation
- Video Editing & Post-Production
FAQs
How Much Does Real Estate Advertising Cost in Dubai?
Google Ads or Meta Ads for an Off-Plan Project?
Can I Buy Real Estate Leads in Dubai?
Do Property Ads in Dubai Need a Trakheesi Permit?
Can I Advertise an Off-Plan Project Before Launch?
Why Do Real Estate Ads Get Rejected on Instagram?
How Fast Should We Reply to a Property Lead?
How Do You Measure Lead Quality?
Do You Run Real Estate Ads in Arabic?
How Long Before Real Estate Ads Bring Results?
Ready to Turn Ad Spend Into Viewings?
Tell us what you sell, the projects or communities you want to push and your monthly budget. On a free call, we will suggest the channels and the plan that fit. You also get a realistic target for your cost per qualified lead.
Your project details stay private under NDA.